These Sansonetti Sauces pasta sauce labels were designed to capture the company’s traditional artisan identity. The labels also highlight the Michigan made aspect of the product to appeal to the company’s Michigan-based target demographic.

Sansonetti Sauces is an award-winning family operated Michigan-based company that produces high quality artisan foods.

My design work for the company includes label design, logo design, social media management, and much more.

I designed the logo to reflect the strong Italian heritage of the family business and it's gourmet products in a way that could be versatile.

In addition to branding and packaging, I also photographed and edited pictures of food and packaging for social media and developed many other branding components such as business cards, brochures, and banners for trade show displays and farmers markets. This rebrand lead to a 25% increase in sales.

Banner Mockup by: Dribbble Graphics

These Sansonetti Sauces vinaigrette labels are minimalist and modern. The labels also highlight the Michigan made aspect of the product to appeal to the company’s Michigan-based target demographic.

This barbecue sauce and hot sauce label redesign for Sansonetti Sauces was created to evoke an upscale, artisan look. The new design increases the legibility of the product on the store shelf and lead to a 25% increase in sales.

My client needed a minimalist logo using his initials for his technology blog.

Owens Farms is a family farm located in Michigan. My client wanted the logo to feature the farm's signature red barn and two silos.

I designed this logo for Cadence Ridge Equine which specializes in riding lessons and equine sports massage.

The client's own horse, Bailey, is featured in the logo.

My client, Blackstone Essential Oils, wanted colorful yet classy labels for their line of essential oils. The pattern on the labels depict the natural ingredients of the oils.

I designed the Oakum Opera House logo to incorporate its acronym into the emblem through a balance of positive and negative space. The first O, for Oakum, surrounds the outside of the emblem. The second, O for Opera, and the H, for House, are created in the negative space of the design.

Opera is a beautiful marriage of storytelling and music, so when I designed this series of posters for my thesis project it was important that storytelling was a key ingredient. Because expressing the stories had such great importance, illustration became the most prominent part of these designs. I needed the illustrations to hint enough at the story to draw in the interest of the viewer, but also not give away too much so that the viewer must still come and see the opera in order to have their curiosity satisfied.

I was greatly inspired by vintage storybook illustration and woodblock printing. I chose a textured, recycled paper for the posters to be printed on, and the illustrations have flakes of color missing to give them a woodblock printed, old-fashioned and aged feel.

I used hand lettering for each of the show's titles. As with the illustrations, I needed the opera’s title designs to reflect the aesthetic and unique personalities of each of the shows. This allows them to be used separately from the illustrations on products while still maintaining the show's identity.

This series of posters, as well the programs and tickets use a balance of hand-drawn, nostalgic aesthetics as well as modern elements to appeal to the upcoming younger generation of opera-goers, and is also friendly enough to welcome in new audiences.

This personal project is a postcard for the tiny village of Holly, MI. Despite it’s tiny size, Holly has a huge spirit and offers a surprising amount of attractions, from the annual Christmastime celebration of the Dickens Festival, to the famous Renaissance Festival which brings in guests from all over the state of Michigan. Holly is full of charming antique stores and beautiful old restaurants, trains, lakes, and even a ski Resort.

I wrote and designed this graphic book exploring the history and characteristics of the typeface Garamond. I used the forms of the typeface itself to create elegant patterns throughout the book.

Product photography by Emily Lizzio.

My passion for design and the visual arts began in art and illustration with a strong focus in portraiture. I find great joy in capturing each of my clients' unique features in my drawings and paintings. Digital painting is also a place I can exercise my imagination and create art purely from my heart, free from the necessary marketable aspects of my design work.

This pattern full of sweet aquatic characters is designed to be available in multiple color combinations. This pastel design is currently the best seller in my online store.